LOAD

GROUP PROJECT

To design a sustainable packaging alternative that utilises the Woolcool insulation to keep products cold in transit.

8 WEEKS

THE PROBLEM

Landfills are currently being inundated with packaging as many packaging materials cannot be recycled. This is causing large amounts of waste to pile up, taking centuries to break down. This has put a lot of pressure on the packaging industry to reduce the amount of packaging waste ending up in landfill. Therefore, sustainable packaging alternatives are being created to divert this issue.

There is a need to enhance current packaging products. The aim of this is to improve the sustainability of the design. This could be by reevaluating and adjusting the assembly and disassembly process. For this specific project, it could be to improve the woolcool liner configuration to ensure that the packagings lifecycle potential is achieved. Lastly, it could be to explore the use of packaging within the supply chain.

THE SOLUTION

To help reduce the impact of packaging on the environment, Load was created. Load can be both a shelf ready packaging alternative or can be shipped to your door. It attempts to improve the current packaging options to create a more sustainable alternative. The design uses sustainable materials and design process. It is a unique, eye-catching and luxury packaging alternative. It can also help businesses save money as the packaging has been designed to last.

These cartons can be custom branded to suit any product. It could also mean more branding exposure for Woolcool and Planet Protector as their liners can reach new markets. The cartons are easy to assemble and disassemble, making it easy for packing staff to fill and supermarket employees to fold and store for collection. The design of the carton also makes it simple for the insulation to be placed in easily.

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SHELF READY

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The shelf-ready packaging design was created so that the products could be sent to supermarkets on a large scale. The boxes would then be packed onto shelves or displayed.

TO YOUR DOOR

The products can also delivered directly to customers doors. They can also be sent out as gifts. Therefore, the design of the box was sleek and stylish to promote the brand and the products inside to create a unique and positive experience.

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DESIGN DETAILS

Unique curved shape

Ease of access with the fold out flap

Reusable, Recyclable and compostable components

Strong structure with angular folds in the side

Can have branding added to customise the exterior

Perfect for a variety of products

Can be scaled to suit

Easy to recognise on supermarket shelves

PRODUCTS

Sustainable companies need sustainable packaging. Therefore, we've created interesting and eye-catching packaging to draw attention to their brand and seperate them from their competition. This packaging that not only looks great but protects their products inside, creating a new and full-filling user experience. Some of the brands that could value our packaging alternatives are Artisan brands such as LiraH and Loving Earth as shown below.

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SUPPLY CHAIN

Below demonstrates the supply chain for the packaging designed from manufacture to end of life.

Companies store the packaging as flat-pack boxes

Prepare the packaging ready to be filled with products

Pack the interior cartons into the Shelf-ready skipping boxes

Pack the interior cartons into the To-your-door shipping box

Boxes get placed onto shelves in supermarkets

Products get delivered to customer's doors

Cartons are stored to get collected for reuse or end of life practices

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TO-YOUR-DOOR ASSEMBLY

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SHELF-READY ASSEMBLY

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MANUFACTURING DETAILS

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INTERIOR SHIPPING CARTON

116 X 154 X 350

CRASH LOCK BASE

SOY BASED INK

X1 LINER (116 X 154)

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TO-YOUR-DOOR SHIPPING CARTON

190 X 190 X 385

CRASH LOCK BASE

X2 LINERS (190 X 960)

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SHELF-READY SHIPPING CARTON

190 X 190 X 385

CRASH LOCK BASE

X2 LINERS (190 X 960)

PROJECT REFLECTION

Working on a project that focussed on sustainability was a great experience. It was interesting to explore the importance of choosing materials that could have a lesser impact on the environment. This was the first project that focussed on packaging. Packaging is an important consideration and this project taught me that everything should be considered when designing products.